Publisher Transformation

Where are you now?

Where do you want to be?

What's stopping you from getting there?

Whether you are getting your first publication off the ground, trying to grow beyond just paying the bills, or already successful and ready for what's next, Publisher Transformation gives you a path for moving toward

the publishing business and life you want.

Three Ways to Transform

Choose the level of support that's right for you.

1. SELF-SERVE PROGRAM

I want the tools to work through it myself.

Develop a deeper understanding of yourself, your magazine, and your customers so you can overcome the barriers holding you back and move forward with greater confidence.

Work through the training at your own pace with practical tools, stories, scripts, and printable resources you can use in real sales situations.

$400

One-time payment

Includes access to the Weekly Live QA with John.

2. COHORT PROGRAM

I want a strategy and a team.

Start with a private strategy session to determine where you are, where you want to go, and what's preventing you from getting there.

Then spend three months implementing your personalized strategy alongside a small group of publishers

who share their wins and struggles, learn from each other, and hold each other accountable.

$600/month

for 3 months or $1,200 paid in full

Includes bi-weekly cohort meetings plus access to the Weekly Live QA with John.

3. PRIVATE PROGRAM

I want John working directly with me.

We'll start with an extensive private session to determine where you are, where you want to be, and what's standing in the way.

Together we'll develop a personalized strategy built around your situation. Then we'll meet weekly for three months to monitor your progress, address new barriers, and adjust the strategy as needed.

$1,500/month

for 3 months or $3,000 paid in full

Includes weekly private meetings plus access to the Weekly Live Q&A with John.

Every Path Includes Live Support

Weekly Live QA with John

Choosing Self-Serve doesnt mean you're completely on your own.

Everyone in Publisher Transformation gets access to John's weekly live Q&A.

Bring your questions. Bring the situations you're struggling with. Bring the objection that stumped you yesterday.

We'll work through them together.

Self-Serve. Cohort. Private. Everyone gets access.

How the Course Is Structured

The course begins with a set of foundational lessons that explain how objections work and why they appear in sales conversations.

From there, you’ll work through a series of focused workshops built around real objections that advertising sales professionals encounter every day. Each workshop breaks down a specific objection and provides a clear framework for thinking through the situation and guiding the conversation productively.

These workshops are designed to give you practical tools you can apply immediately in your own sales conversations.

What You’ll Learn

In this course, you’ll learn:

✅ Why objections happen and what they actually mean

✅ How to identify the real concern behind the objection

✅ How to respond without sounding defensive or pushy

✅ How to keep conversations productive when a client hesitates

✅ How to handle common objections in local advertising sales

The goal is not to “overcome” objections. The goal is to understand them and respond intelligently.

Not Sure Which Option Is Right for You?

Schedule a Time With John to Talk It Through

If you're not sure whether Self-Serve, Cohort, or Private is the right fit, schedule a time with John. You'll talk through where you are, what you're trying to accomplish, and which level of support makes the most sense for you.

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