Publisher Transformation
Private Program
Your Business Isn't Generic. Your Strategy Shouldn't Be Either.
Work directly with John for three months to identify where you are, where you want to go, what's standing in the way, and build a personalized strategy for getting there.
What You Get
1. PRIVATE STRATEGY SESSION
We start with an extensive conversation about where you are, where you want to be, and what's
preventing you from getting there.
2. YOUR PERSONALIZED STRATEGY
We'll develop an action plan built around your goals, barriers, and specific situation.
3. WEEKLY PRIVATE MEETINGS
Meet one-on-one with John every week for three months to review progress, address new barriers, and adjust your strategy as needed.
4. WEEKLY LIVE Q&A
You'll also have access to John's weekly live Publisher Q&A throughout the program.
Three Months. Your Strategy. Your Goals.
The goal is that by the end of three months, you know what you need to do, have your strategy in place, have begun developing the habits necessary to execute it, and are seeing meaningful movement toward where you want to be.
How the Course Is Structured
The course begins with a set of foundational lessons that explain how objections work and why they appear in sales conversations.
From there, you’ll work through a series of focused workshops built around real objections that advertising sales professionals encounter every day. Each workshop breaks down a specific objection and provides a clear framework for thinking through the situation and guiding the conversation productively.
These workshops are designed to give you practical tools you can apply immediately in your own sales conversations.
What You’ll Learn
In this course, you’ll learn:
✅ Why objections happen and what they actually mean
✅ How to identify the real concern behind the objection
✅ How to respond without sounding defensive or pushy
✅ How to keep conversations productive when a client hesitates
✅ How to handle common objections in local advertising sales
The goal is not to “overcome” objections. The goal is to understand them and respond intelligently.
Start Your Private Transformation
Three Months of Private Strategy and Support Work directly with John to build your strategy, implement it, work through new barriers, and adjust as you move forward.
$1,500/month for 3 months or $3,000 paid in full
Save $1,500 when you pay in full.
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